Mi Magazine
A message from the President and CEO
Welcome to Mi Magazine!
Since I joined Mitsubishi Motor Sales of Canada on April 1 as President and CEO, the team here at head office and the many dealers I’ve had the chance to meet with have often heard me talk about the Mitsubishi Motors family. I’ve had the privilege of working for Mitsubishi Motors Corporation for 25 years – the entirety of my working life. But when I was offered the opportunity to lead the Canadian division, I was particularly excited. Part of that excitement goes back to my time spent in Vancouver as a young man studying in North America. But mostly I was thrilled to come back to Canada because I could see how the brand was continu- ing to grow in this country, and how passionate many Canadians are about Mitsubishi vehicles. Even after a quarter century working with this company, my passion for the brand remains steadfast. I consider Mitsubishi Motors an ex-
tension of my own family, and I believe that to continue the momentum we’ve seen in Canada, working together will be important. It’s a mantra I have tried to instill in the team here: we may not always agree on everything, but we will be more successful if we’re all rowing in the same direction. Early in my new role here, we received an email from a young man in Quebec who was passionate about the Mitsubishi Motors brand. He took the time to write a note talking about his feelings on the company and how he drew inspiration from Mitsubishi’s resilience and innovation. He even invited me to his high school graduation. The experience with that student from Quebec reminded me a lot of my own youth. And it helped reinforce my belief that Canadians are knowledgeable and passionate about the vehicles they drive – or the ones they hope to drive one day. We’re a car company, so of course our primary goal is to sell as many vehicles as we can. But we want to do so by welcoming people into the Mitsubishi Motors family. And we want customers to see their vehicle as an extension of their own family. Whether through our advertising or the stories in this magazine, we hope to inspire you to Drive Your Ambition – just like our tagline says. Sincerely,
Kenichi Kawaji President and CEO Mitsubishi Motor Sales of Canada, Inc.
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