Issue 6_MiMagazine_EN

Mi Magazine

From the Editor

Welcome to Mi Magazine!

One of the most fun parts of my role as Manager of Public Relations and Communications for Mitsubishi Motors is assigning stories to be written for this magazine and our corporate website blog (mitsubishi-motors.ca/en/ milife). But I have to admit, I’m often rather jealous of the writers, photographers and videographers who get to do these projects. Like many of you, I love a good road trip. Whether it’s traveling with family and friends, or a solo road trip with good tunes and the open road, I’m here for it. Many of my life’s best memories have come during multi-day, many-thousand-kilometre road trips in Canada and the U.S. It’s not that I dislike flying or going on vacations that involve no driving at all, but I get much more enjoyment from exploring our continent at ground level than pass- ing over it at 30,000 feet. And I’ll take gas station snacks over those boring pretzel stick things airlines serve you any day. Perhaps that’s why I feel like this edition of Mi Magazine is our best ever. There are stories about mountain biking and ice diving in Quebec; of whitewater kayaking in Alberta; of winter exploring in Ontario; and of road tripping around the stunning Cabot Trail in Nova Scotia. Of course, we also have the usual servings of Canadian events, international destinations and incredible hotels worth visiting, but this issue really is dominated by road trips. The ice diving feature in particular is something special. Is it something the majority of us will ever do? Most cer- tainly not. Alexia Krizia La Palerma is an expert freediver who has trained herself to be able to safely execute in- credible underwater feats. Her story is incredibly compelling, and the accompanying video, available on the Mi Life blog, is awe-inspiring. The point is, there is an adventure for every appetite. Whether you are reading this magazine in the fall when it first arrived, in the dead of winter, or in the middle of summer, I hope you can flip through this issue of Mi Magazine and be inspired to load up your Mitsubishi Motors vehicle, hit the road, and take on an adventure that puts a smile on your face and anyone else you’re sharing the journey with. Happy reading,

Dan Dakin Editor, Mi Magazine

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