NANAIMO MITSUBISHI
CAPITAL MITSUBISHI
At Mitsubishi Motor Sales of Canada, we believe strongly in the power of community and the respons- ibility to give back. Through our Driving to End Hunger campaign, we are working to address food insecurity, an issue that affects countless Canadians every day. In just six weeks leading up to World Food Day on October 16, 2024, Mitsubishi Motors and its dealer- ships contributed $300,000 and more than 8,700 kg of food to local food banks nationwide, as well as to Food Banks Canada, an organization supporting the work of these important community services. These donations, equivalent to 600,000 meals, are part of an ongoing effort that has resulted in more than $800,000 raised for hunger relief over the past four years. The Driving to End Hunger campaign officially launched in September and quickly became our most success- ful campaign to date. A record number of dealerships across Canada participated, hosting community food drives, fundraising events, and other initiatives to ad- dress food insecurity in their regions. At the national level, Mitsubishi Motors of Canada do- nated $100,000 to Food Banks Canada, reinforcing our partnership with this vital organization. Employees at
our head office and Parts Distribution Centre contrib- uted an additional 200 kg of food and volunteered their time at Food Banks Mississauga, underscoring our hands-on commitment to the cause. "Hunger affects every community in Canada, and we are proud to support Food Banks Canada and lo- cal food banks through our Driving to End Hunger campaign," said Kenji Harada, President and CEO of Mitsubishi Motor Sales of Canada. "While selling ve- hicles is our primary business, contributing to society is one of our core values. This campaign reflects that commitment." The Mitsubishi Motors dealer network played a pivot- al role in the 2024 campaign, collectively raising $200,000 and donating significant quantities of food. By organizing food drives and encouraging commun- ity involvement, these dealerships ensured the cam- paign’s impact reached every corner of the country. This grassroots approach allowed each dealership to address the unique needs of their communities while reinforcing our shared mission of reducing hunger. Their efforts demonstrate the power of collaboration and the difference that can be made when businesses and communities come together.
LOSIER GROUP
19
Powered by FlippingBook