Issue 5_MiMagazine_EN

Mi Magazine

From the Editor

Welcome to Mi Magazine!

Since buying my first car 30 years ago, I’ve always been an audiophile. That first (very used) car cost me $750, but within a few weeks it had a sound system in it that out-valued the car itself. Over the years, the complexity of these installs grew, reaching its peak during the height of the sport compact scene in the early 2000s, when I built my own fibreglass speaker housings and subwoofer boxes with plexiglass windows and and neon lighting. (It was cool at the time!) But somewhere around 10 or 15 years ago, as the technology, quality and complexity of OEM sound systems gradually increased, the necessity to replace stock head units, speakers and amplifiers faded away. When the current generation of the Mitsubishi Outlander launched in 2022, the top two trims were outfitted with a fantastic Bose sound system that had dynamic range and up to 10 speakers (including the subwoofer). We’re still selling that BOSE system in our 2024 Outlander gas models and 2025 Outlander PHEVs, and it remains one of the best systems for vehicles in their class. But as you’ll see in our cover story, we have now partnered with an- other historic Japanese brand for a completely new sound system. Every trim level of the 2025 Outlander gas model will be outfitted with one of two sound systems – Dynamic Sound Yamaha Premium or Dynamic Sound Yamaha Ultimate. Both take the in-car audio experience to a whole new level, and the research and design that went into these systems is nothing short of groundbreaking. Whether you’re an audiophile like me, or someone who spends more time in their vehicle listening to audio- books and podcasts than cranking up the bass, you’re going to love what the new Yamaha systems have to of- fer. And the great thing is you get a branded, vehicle-specific sound system regardless of which trim level you choose. Where OEMs typically give you lower-quality audio in the base trim models, even our entry-level ES trim of the 2025 Outlander gas comes with the Dynamic Sound Yamaha Premium system. As for when the rest of the Mitsubishi lineup might see an audio upgrade, you’ll just have to wait and see! Happy reading,

Dan Dakin Editor, Mi Magazine Manager, Communications Strategy and PR Mitsubishi Motor Sales of Canada.

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