Making a Difference Mitsubishi is Driving Healthy Change
With 96 dealerships across the country, Mitsubishi Motor Sales of Canada (MMSCAN) is part of 96 distinct communities, and supporting those communities is an important part of the brand’s ethos. In the leadup to World Food Day on October 16, Mitsubishi launched its third Driving Healthy Change campaign, which included donations of funds and col- lected food from both the corporate team and dozens of participating dealerships. The end result was more than $225,000 donated to Food Banks Canada and local food banks from coast to coast to coast. That equates to some 450,000 meals for those experiencing food insecurity. “I’m incredibly proud of how everyone came togeth- er to support an important issue facing food banks across Canada,” said MMSCAN President and CEO Kenji Harada. “Our dealers continue to show how they are socially responsible members of their home communities.” A record number of dealers took part this year’s Driving Healthy Change campaign, donating more than $75,000 directly to their local food banks. In addition, MMSCAN made a corporate donation of $150,000 to Food Banks Canada. MMSCAN also hosted
a social media contest with followers guessing how many boxes of cereal would fit in the back of a 2023 Outlander PHEV. As part of that contest, Mitsubishi donated $1,000 to Food Banks Mississauga and $500 to Simcoe Hall Food Bank in Oshawa – the hometown of the contest winner. MMSCAN’s employees at its head office and Parts Distribution Centre donated more than 200 pounds of food and raised money at its company golf tour- nament to support Food Banks Mississauga. Team members also donated their time to volunteer at the food bank in the leadup to the holidays. “Thank you to Mitsubishi and all those who supported the Driving Healthy Change campaign to help those in need,” said Erin Filey-Wronecki, Chief Development and Partnerships Officer with Food Banks Canada. “As we work towards increasing awareness of food insec- urity, we know how tough it is for many that struggle across the country and your donations truly make a difference.” In the three years of the Driving Healthy Change cam- paign, MMSCAN and its employees and dealers across Canada have now donated more than $500,000 to the cause. Mi
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