Mi: I know the Director of Sales Planning role covers a lot of ground and is pivotal to any OEM’s success. But how would you describe your role with Mitsubishi? KS: I am responsible for providing the necessary guid- ance and leadership to optimize our sales efforts and meet our corporate goals in a dynamic and com- petitive market. The role oversees incentives and programs related to new vehicle sales, leasing and Certified Pre-Owned (CPO) vehicles. One of my key responsibilities is the development of comprehen- sive sales forecasts, spanning short-, mid-, and long- term horizons. These forecasts are the foundation for building our sales strategies and programs. The over- arching goal is to not only drive sales growth but also to ensure that these initiatives contribute positively to our profitability, aligning closely with our corporate targets and objectives. Mi: What was it about the auto sector that attracted you back then, and what has kept you interested for more than 16 years? KS: My entry into the automotive sector was some- what serendipitous, driven by circumstance rather than a premeditated career choice. At the time, my husband was already entrenched in the industry, and I found myself in need of employment. Thanks to his connections, I was introduced to individuals involved in recruitment for Mitsubishi Motors. That initial step into the industry unexpectedly became the founda- tion of my career, and I made a conscious decision to commit to it for the long haul. What has truly sustained my enthusiasm and com- mitment to the automotive sector for so long is the people in this dynamic field. Mi: How has the industry changed during your time in it? KS: During my tenure in the automotive industry, I have witnessed several significant changes and dis- ruptions that have reshaped the landscape in pro- found ways. The industry underwent a significant transformation during the COVID-19 pandemic. The crisis prompted a swift and necessary shift toward digital integration. Automotive companies had to adapt rapidly to new ways of conducting business, from virtual showrooms and online sales to contactless services. This shift to- wards digitalization has enhanced the customer ex- perience and introduced greater efficiency and flex- ibility into the industry’s operations. Another substantial change has been the persistent development and adoption of electric vehicles. The growing emphasis on sustainability and environment- al concerns has driven the industry to invest heavily in EV technology. As a result, we have witnessed the introduction of a diverse range of EVs, from traditional
automakers to innovative startups. This shift toward EVs not only reflects changing consumer preferences but also aligns with global efforts to reduce carbon emissions and combat climate change. Finally, consumer preferences have evolved signifi- cantly. Beyond the shift toward EVs, consumers now prioritize safety features, connectivity and conven- ience in their vehicles. The rise of autonomous driving technology and advanced driver assistance systems underscores this shift, as does the demand for seam- less integration of smartphones and other devices within the vehicle. These transformations have kept the industry dy- namic and have continually piqued my interest in its evolution. Mi: What advice do you have for those looking to en- ter the industry today and follow in your footsteps? KS: Diligence and a strong work ethic are crucial in any career. Avoid complacency and consistently put in your best effort. Stay focused on your goals and be willing to put in the hard work. The automotive industry can be dynamic and some- times chaotic. It’s essential to stay focused on your objectives and not be swayed by distractions or ex- ternal noise. Stay true to your vision and goals. Seek out mentors who can provide guidance, support and insights based on their experience. Alternatively, consider becoming a mentor to someone else. Mentorship is a valuable tool for personal and profes- sional growth. Find joy and passion in what you do. A genuine en- thusiasm for the automotive industry can be a power- ful motivator. Remember to enjoy your work and the journey it takes you on. Mi: How do you spend your time away from work? KS: I am currently in the final stages of completing an Executive MBA program at the Rotman School of Management. Having spent over 16 years in auto- motive, I sought to broaden my horizons and gain in- sights into how various industries and thought lead- ers are shaping the future of management. Additionally, my family plays a central role in my life. My children are highly active and I prioritize their growth and well-rounded development. Their inter- ests and activities are a source of fulfillment for me. In those precious moments when time allows, I enjoy running. I am preparing for my seventh half mara- thon, scheduled for April 2024. Running serves as a physical outlet, but also a mental and emotional one, offering a sense of accomplishment and tranquillity amid a busy schedule. Mi
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