Mi Magazine
A Message From the President and CEO
Welcome to Mi Magazine!
One year ago, we launched Mi Magazine with the goal of helping Canadians get a better understanding of the Mitsubishi Motors brand in Canada and, more importantly, introduce our readers to the people behind the famous tri- ple-diamond logo. Whether you’re reading this magazine in print while visiting one of our 96 dealerships from coast to coast to coast, or you’re flipping through the digit- al version at home, I hope what you take away from this third edition of Mi Magazine is that Mitsubishi makes vehicles that are made for adventure. Perhaps you’re a weekend warrior who works hard during the week and then heads out into the backcountry for camping, hiking, mountain biking or fish- ing on weekends. Maybe glamping or five-star hoteling is more your style, and you need a vehicle that you can pack full of suitcases and golf clubs.
Our 2024 model year vehicles have now arrived in showrooms and I’m confident that what we offer will fit nicely into every Canadian family’s lifestyle. From the value-packed and fuel-efficient Mirage to the fun and agile RVR to the tech-forward Eclipse Cross and award-winning three-row Outlander and Outlander PHEV mid-sized SUVs, no matter the size of the family or the activities they do when not at work, Mitsubishi makes vehicles that truly do allow people to drive their ambition. If you’re already a Mitsubishi owner, thank you for choosing the vehicle you did and being a loyal customer. If you’re thinking about choosing our brand for the first time, you can have confidence knowing that we’ve now been in Canada for 21 years, and we’ll continue to be here offering the vehicles that fit your lifestyle. We’re proud to call Canada home, and I personally would like to thank you, our customers, as well as our out- standing family of employees at Mitsubishi Motor Sales of Canada and across our network of dealers with helping us achieve record sales. But more important than how many cars we sell is how that growth enables us to enrich society and support the communities we serve. In October, we wrapped up our Driving Healthy Change campaign that saw Mitsubishi and its employees, dealers and customers donate a remarkable $225,000 plus thousands of pounds of food to nation- al and local food banks across Canada. It is because of the hundreds of thousands of past, current and future Mitsubishi owners in Canada that we’re able to offer a helping hand to the community around us. Sincerely,
Kenji Harada President and CEO Mitsubishi Motor Sales of Canada, Inc.
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