Mi Magazine
From the Editor
Welcome to Mi Magazine!
I was 12 years old when a family friend handed me a sealed Revell Monogram box containing a build-it-yourself 1:24 scale Lamborghini Countach model. I had played with Hot Wheels cars since before I could walk, but there was something about the distinctive lines of that Italian masterpiece and perhaps the fact that it would require countless hours of my undivided attention to paint and glue each part that drew me in like never before. I was hooked. In high school, my locker door was covered with pictures of exotic cars. In college, I bought my first car and learn- ed how to drive a manual transmission. (Apologies to the clutch and my neighbours who had to listen as I nearly destroyed it.) I went on to a lengthy career in journalism and then, over the past 10 years, communications and public relations. Through it all, my love of all-things automotive has never waned. So it felt like a dream-come-true in June when I was hired by Mitsubishi Motor Sales of Canada as Manager of Communications and Public Relations. At some point or another I’ve written about most of the business sectors in Canada, and I’ve worked in media, education and healthcare, but the auto sector is different from them all. Yes, we’re competitive and yes, we want you to buy our vehicles instead of theirs, but ultimately, we’re one big community. The auto industry is at a turning point and nobody can say with 100 per cent certainty what the fu- ture holds. But I do know that Mitsubishi is producing amazing vehicles and I’m proud to be part of the family. I’m also thrilled that part of my role includes serving as editor of Mi Magazine. I’ve been a senior or contributing editor with a half dozen or so magazines over the years, and this one stands out. Mi Magazine is largely about the triple-diamond brand, but it’s a lifestyle magazine first and foremost, and I hope you’ll love it as much as I do. We’ll be adding new content and features in the coming issues, such as the debut of a watch column in this edition. Happy reading,
Dan Dakin Editor, Mi Magazine Manager, Communications Strategy and PR Mitsubishi Motor Sales of Canada, Inc.
8
Powered by FlippingBook