Mi Magazine
A Message From The President And CEO
Welcome to Mi Magazine!
Bold. Innovative. Technology-driven. Customer-focused. These are just some of the words that reflect the heart of Mitsubishi Motors Canada and our obsession for creating and delivering automobiles that Canadians love. We are first and foremost a company focussed on people, and that is reflected in the products you see here in this our second issue of Mi Magazine. Every vehicle is designed to be fun-to-drive, spacious, depend‑ able and exceed the needs of drivers through all four seasons in this great country, and our commitment to excellence is equally great. Mi Magazine speaks to the heart of what it means to own a Mitsubishi vehicle. Adventure is in our DNA and its in yours too. In fact, it is probably one of the reasons why you chose to trust us with your vehicle purchase, and we take this to heart. In this issue, we take you inside the heartbeat of our company and sit down
for a fireside chat with Kentaro Honda, the Segment Chief Vehicle Engineer, Mitsubishi Motors Corporation. Honda-San is passionate about the vehicles he and his team develop and it shows in every detail. As an avid out‑ door enthusiast, he also brings his excitement for mountain climbing into the development of the new Outlander PHEV. Going somewhere remote shouldn’t be limited by what propels our vehicles, and the new Outlander PHEV proves it. To achieve 20 years in Canada is not only a major milestone for our team of 100 dedicated professionals at Mitsubishi Motor Sales of Canada, Inc., but the 96 dealerships that represent our brand across the country. The fact that over 330,000 vehicles have been sold, is also testament to the loyalty of our customers and a statement that Mitsubishi makes great vehicles. And, we are just getting started. New technology is changing the way we drive and what we use to power our vehicles as a society and that is a great thing. As we move forward into the next 20 years of Mitsubishi Motors in Canada, it is impossible to say what the future holds; but we know its exciting and we will be there bringing it to you with every vehicle we deliver. It’s been a great ride so far and we want to thank you for joining us! We hope you enjoy this issue of Mi Magazine as we share some insight, adventure, a little luxury and more. Thanks for being part of the Mitsubishi Canada family! Sincerely,
Kenji Harada President and CEO Mitsubishi Motor Sales of Canada, Inc.
6
Powered by FlippingBook