Digital Focus Where In The World Is Brian Chow?
Auto reviews are an important part of the customer journey. They help prospective buyers of new cars learn about the latest features and find out the good and the bad from an automotive expert. For the auto reviewer, life is a constant cycle of flights and long drives to destinations all over the world to test and critique the latest and greatest vehicles. One of the early auto reviewers on YouTube and a fixture on the circuit is Brian Chow of Everyday Reviews. He’s been on YouTube since 2014 and that has taken him around the globe to drive vehicles in Asia, Europe, and right here in Canada where he tested both the gas Outlander in a year-long loan, and more re‑ cently the all-new 2023 Outlander PHEV. Let’s learn about the media side of the automotive business.
teddy bear, so it was a Gunn teddy bear, a peek-a-boo bear. It was actually quite good. Anyways, my second video was a car video. And the majority of the stuff was automotive but the very first was a lemon bar re‑ cipe from the Costco cookbook. Mi: So, working on Driving TV, YouTube was like a nat‑ ural segway? BRIAN: That’s right, essentially my wife was sick of me going surfing around the internet every night. Mi: People are interested in what a content creator does in automotive. What is your typical schedule or day like?
Mi: What was YouTube like in 2014? BRIAN: It was a lot easier it seemed, there was a lot less, a lot less YouTubers and a lot less competition. And things were a little bit simpler back then. Mi: What kind of videos did you do in 2014? BRIAN: Well, I believe my very first video was a... a... lemon bar recipe from Costco Mi: Is that what made you go viral? BRIAN: Yeah. And then believe it or not I actually had a few videos you would be surprised at. One is a talking
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