Last Word
The year was 2002 and the global stage was buzzing with excitement. The Euro was officially adopted by 12 European nations as their accepted currency. Former U.S. President Jimmy Carter was awarded the Nobel Peace Prize for his lifelong commitment to promoting peace and democracy and working to advance human rights and social issues. While the sporting world focused on two major events; the XIX Winter Olympics in Salt Lake City, Utah and the FIFA World Cup hosted for the first time in two countries, Japan and Korea. Here in Canada, Mitsubishi Motors made its official debut on September 3 with dealerships stretching across the country from Vancouver to St. John’s. Names such as Lancer, Eclipse, Diamante, Galant and Montero, recognized around the world for their excellence in reliability and fun-to-drive appeal, were now available to Canadians. It was an exciting time, but as the saying goes, the best was yet to come. Today, Mitsubishi Motors Canada has more than quadrupled the number of dealers across the country and con‑ tinues to make automobiles that stir the hearts of enthusiasts, while delivering reliable, fun, practical and cost-ef‑ fective vehicle ownership to our loyal customers. The names have changed with Outlander PHEV, Outlander, Eclipse Cross, RVR and Mirage holding the spotlight. But one thing that remains is our commitment to deliver the best automobiles Canadians can be proud to buy and own for many years. Of course, our unparallelled 10-year/160,000 km Powertrain Limited Warranty is another reason why Mitsubishi owners love their vehicles and keep them for a very long time. It is our pleasure to bring you the second issue of Mi Magazine and we hope you will enjoy a little more insight into the adventures that await when you own a Mitsubishi. The goal for Mi is to once again take you on a journey to interesting places, gain firsthand insight into our company, go under the hood of our newest models and experi‑ ence for yourself what it means to be part of our family. Our drive as an automobile company started way back in 1917. For Canadians, it has been our privilege to share that journey together for the past 20 years. It’s been challenging as new technologies have forever changed the automobile landscape, but that’s what makes our industry so exciting. Thank you for trusting us to take you along for the ride. And the saying still holds true today; the best is yet to come! Enjoy!
Steve Carter Director, Marketing Mitsubishi Motor Sales of Canada, Inc.
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