Issue 4_MiMagazine_EN

ISSUE 4

NOIR at night: Mitsubishi expands special edition lineup

PLUS: • Saving money with Outlander PHEV • Road trip with dogs • S-AWC heritage

DISCOVER UNPARALLELED LUXURY IN THE HEART OF TORONTO

Embark on a journey of bespoke experiences, curated specially for you. Indulge in breathtaking views from your private abode, dine at award-winning restaurants & bars, rejuvenate with wellness therapies at Spa myBlend and soak in the quiet luxury of tailor-made services at the exclusive Club Lounge. An amalgamation of elegance and indulgence, The Ritz‑Carlton, Toronto is your ideal getaway.

Visit The Ritz-Carlton, Toronto Website

Features

West Coast Weekend Exploring Road tripping with woman’s best friend

Celebrate Canada 2024 Summer and fall events

New Roads Bucket list drives

2024 Mitsubishi Eclipse Cross NOIR Edition A bold step into the future

The Art of Travel Punta Mita, where luxury meets leisure 56

Gear and Accessories

Math Lesson How owning an Outlander PHEV can save you money

Nomadic Indulgence Must stay hotels and resorts

Mi Time

Mi Owner Profile Rallying around the Mitsubishi brand

Triple Diamond Awards Gala Rolling out the red carpet to celebrate success

Foodie Trends and Recipes Chef Alexandra Shaw

The Faces Behind the Brand Barb Collins, Director of Sales Operations 40

A Somm’s Tale Sommelier Scott Patrick Cowan

All Mitsubishi trademarks and logos in Mi Magazine ‘Magazine’ are owned by Mitsubishi Motors North America, Inc. or Mitsubishi Motors Corporation and are used under licence. All rights reserved. In addi- tion, the look and feel of the Magazine may not be copied, imitated or used, in whole or in part, without Mitsubishi Motor Sales of Canada, Inc.’s (MMSCAN) prior written permission. The Magazine is protected by Canadian and international copyright laws. All other trademarks, registered trademarks, product names and company names or logos mentioned in the Magazine are the property of their respective owners. Their inclusion is for information purposes only and does not reflect sponsorship, affiliation or endorsement of Mitsubishi Motor Sales of Canada, Inc. or any of its products or services. Products and services advertised in this issue are not necessarily en- dorsed by Mitsubishi Motor Sales of Canada, Inc. Complaints or in- quiries should be forwarded directly to the advertiser. All purchases are at the complete discretion of the consumer. Printed in Canada.

Mi Team

PRESIDENT AND CEO Kenji Harada EXECUTIVE EDITOR Steve Carter, Director, Marketing EDITOR Dan Dakin, Manager, Communications and PR dan.dakin@na.mitsubishi-motors.com DIGITAL EDITOR Luis Machino, Senior Manager, Digital Marketing and CRM

Mi Partners The Weather Network: A storm chaser’s daily companion

Mi Legacy How Lancer heritage shapes today’s vehicles

All in the (Mitsubishi) Family Mitsubishi Electric

Contributors AMELIA SPANO Public Relations Specialist DON ULMER Senior Manager, Corporate and Product Strategy KRISTY SINGER Manager, Product Planning ROSS CARVELLI Manager, Aftersales Marketing

Service Tips and Advice Adventure-ready

Columns A Message From the President and CEO Kenji Harada

Design and Layout Jennifer Elia

8 6

Advertising Inquiries advertising@trqmedia.com

From the Editor Dan Dakin

Publisher TRQ MEDIA Inc.

Last Word Steve Carter

Mitsubishi Motors Customer Care Centre 1-888-576-4878 mitsubishi-canada@mmcan.ca

@MitsubishiMotorsCanada facebook.com/MitsubishiMotorsCanada @mitsubishican instagram.com/mitsubishican/ @MitsubishiCAN twitter.com/mitsubishican Mitsubishi Motors Canada youtube.com/user/mitsubishicanada

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Mi Magazine

A Message From the President and CEO

Welcome to Mi Magazine!

We never stop innovating. For more than 100 years, Mitsubishi Motors has been developing cutting edge auto technology to fuel your adventures – but we’re not finished yet. Welcome to the fourth edition of Mi Magazine where we are excited to share the road warrior spirit that is Mitsubishi Motors of Canada. Our vehicles are designed to be your reliable and adventure-ready travel partner – like that friend you can call up on a Friday afternoon when you want to take a last-minute weekend road trip. Similarly, we launched Mi Magazine two years ago as a way to show our Canadian customers and vehicle shoppers what Mitsubishi Motors has to and how our vehicles fit right into the Canadian lifestyle. So, whether you are enjoying this magazine from the comfort of your own home or sitting in one of our 97 dealerships across the country, enjoy reading some of our vehicles’ most recent travels – perhaps they might inspire some

of your own. The sky is limit as we choose to fuel the ambition that is on the inside. And while we support your adventurous lifestyle with the vehicles in our lineup today, we continue to innovate and make plans for the future. After a 2023 that saw record-breaking sales in Canada, including selling more than 10,000 of our award-winning Outlander PHEV, we’re working to continue the momentum into the future. Earlier this year we announced our Mitsubishi Momentum 2030 future product plan. It will see us continue our path towards increased electrification, where the future will hold a blend of new powertrains, including hybrid, plug-in hybrid and battery electric. There will be plenty to talk about in the pages of this magazine in future years as we’ve committed to either a brand new or completely refreshed model each year between 2026 and 2030. We are now in our 22nd year in Canada, and our Mitsubishi Momentum 2030 plan sets out the roadmap to an ex- citing and long future of offering Canadians the vehicles they want. As we embark on this electrified adventure, I would like to thank you, our customers, who continue to support Mitsubishi Motors in Canada, and all the hard working employees behind the triple diamond logo. Sincerely,

Kenji Harada President and CEO Mitsubishi Motor Sales of Canada, Inc.

UNPLUG. GET OUT.

This is the Outlander PHEV. It drives fully electric. But it also has a backup gas engine. So you get the range and the efficiency to drive your ambition.

Mi Magazine

From the Editor

Welcome to Mi Magazine!

Sitting in the passenger seat of a White Diamond 2024 Mitsubishi Outlander PHEV, I found myself balancing the delicate threshold between adrenaline-fueled excitement and sheer terror. The surface was snow-covered pave- ment and we were completely sideways – full opposite lock - the driver’s foot planted firmly on the accelerator. But things are not always as they seem. We were, in fact, on a closed ice track in Mirabel, Quebec and behind the wheel was someone more qualified to understand the exact limits of this SUV than anyone on earth. Kaoru Sawase is known as the Godfather of Super All-Wheel Control, the legendary all-wheel drive system keeping this Outlander PHEV from being completely out of control. Officially, he’s an Engineering Fellow with Mitsubishi Motors Corporation in Japan, but unofficially, he’s the invent- or of one of the world’s most advanced and celebrated pieces of vehicle technology. As you can read in the fascinating article ‘How Mitsubishi’s Lancer heritage shapes today’s award-winning lineup’ later in this issue of Mi Magazine, Sawase joined Mitsubishi Motors in 1988 and designed the computerized all- wheel drive system that made use of four-wheel steering, four-wheel ABS, and four-wheel independent suspen- sion, all of which was controlled by computers. The system gained the world’s first Active Yaw Control in 1996, which helped Mitsubishi win four-consecutive World Rally Championship driver’s titles under Tommi Mäkinen from 1996 to 1999. But it wasn’t just about race cars. The system became the foundation of Mitsubishi Motors’ passenger vehicles, and remains one the key fac- tors that sets our vehicles apart from the competition. So it was perhaps this knowledge in the back of my head that made me not beg to be let out of the intentionally drifting Outlander PHEV on that snowy circuit. Instead, I pleaded with Kaoru Sawase to do another lap, this time going even faster, and getting just a little bit more sideways. Meeting a legend of the automotive world is rare. Being in a vehicle with the inventor of S-AWC as he tested the latest version of his creation (and doing so while sitting in the comfort of a luxurious plug-in hybrid SUV with heat- ed leather seats) was an unforgettable experience. Happy reading,

Dan Dakin Editor, Mi Magazine Manager, Communications Strategy and PR Mitsubishi Motor Sales of Canada, Inc.

LONG-LASTING ALL-WEATHER PERFORMANCE

• LONG TREADLIFE • QUIET COMFORTABLE RIDE • SUPREME WINTER TRACTION • EXCELLENT WET PERFORMANCE

YOKOHAMA.CA

Mitsubishi Outlander PHEV in Montreal, Quebec at night. Photo by Victor Aerden

Celebrate Canada 2024 Summer and fall events

We’re in peak outdoor activity season, and Mi Magazine rounded up a few of the best both open-air and covered events happening across the country this summer and fall.

BRITISH COLUMBIA Barnside Harvest Festival September 13, 14 and 15

The inaugural Barnside Harvest Festival was held in the fall of 2023. It returns this year to Paterson Park in Ladner, British Columbia during the dates of September 13-15. The lineup of musicians is impres- sive and the 2024 edition will feature a wide range of Canadian and international talent on several stages over the three-day event. Performers include Juno award-winning band the Glorious Sons with the Trews. The popular Paw Pals Electric Picnic will take place on Sunday, along with the artisan market and more.

ALBERTA Marda Gras Street Festival August 11

For one day each summer, the trendy Marda Loop shopping district in Southwest Calgary transforms into the city’s longest running street festival. Fun for all ages visitors can check out the pet photo booth and pageant, as well as the live music, dance and en- tertainment. Or browse the 190 shops, boutiques and restaurants. Running 10 a.m. to 5 p.m., everything is located on 33rd Ave. SW between 19th and 22nd St.

PHOTO BY EUGENE AIKIMOV

SASKATCHEWAN PBR Saskatoon Classic October 25 to 26

See some of Canada’s top professional bull riders at the Saskatoon Classic. Happening over two action- packed days at the 13,000-seat SaskTel Centre sports complex, these athletes engage in eight-second man vs. animal duels in a self-billed “rock concert environ- ment, complete with pulsating music, explosive pyro- technics and fast-paced production.” Tickets are on sale now starting at $37 a seat.

MANITOBA Manitoba Airshow August 3 and 4

Hosted by Southport Aerospace Centre, the Manitoba Air Show is two days of incredible civilian and military aerial performances. Highlights include the Avro Lancaster of World War II fame, the twin-engine CF-188 Hornet fighter jet, and of course the iconic red and white Canadian Forces Snowbirds 431 Air Demonstration Squadron. On land there are static displays, the Piston and Props Car Show and plenty of food and drink vendors.

ONTARIO The Collingwood Art Crawl September 20 to 21

Take part in this 12th annual free self-guided art and music tour in the heart of downtown Collingwood. Meet local artists working in a variety of disciplines like sculpture, photography, painting, jewelry, tex- tiles and mixed media. Musicians will also be playing a multitude of genres from rock and country to jazz and R&B at multiple venues.

QUEBEC Halloween on the Plains of Abraham September 28 to November 17

Nestled in the historic Battlefields Park in Quebec City is the Plains of Abraham, where brave souls are invited to participate in some spooky fun. Learn about the grim history of the Plains — for example historical anecdotes presented inside the mysterious Martello Tower 4 built in the early 1800s — stroll through the Halloween Garden, marvel at the live falconry demonstrations and much more.

NEWFOUNDLAND AND LABRADOR Muddy Hold Scuff ‘n Scoff August 5 to 11 Touted as the beach party of the year, guests are treated to delicious local fare such as fish and brew- is (cod and hard bread) and cod tongue on the white sandy beaches of Musgrave Harbour in Northeastern Newfoundland. After getting a bite to eat, enjoy a demolition derby, ATV racing, card boat races and lots of interactive games for the whole family. Cap off the weekend with a fireworks extravaganza.

NEW BRUNSWICK Charlotte County Fall Fair September 21 to 22

Celebrate rural living and officially kick off the autumn season at the Charlotte County Fall Fair, held on the beautiful Ganong Nature Park grounds in Dufferin, NB. Returning favourites include homesteading displays, historical re-enactments, wagon rides, hands-on kid’s zone, craft and produce vendors and concession stands — all with a focus on sharing the history and continuing development of the community.

PRINCE EDWARD ISLAND International Shellfish Festival September 19 to 22

NOVA SCOTIA Halifax Seaport Cider & Beerfest and FIZZFEST August 8 to 10 Sample over 300 unique beers, ciders, hard selt- zers, sodas and pre-mixed cocktails — many of which aren’t available in NSLC stores — at the annual Halifax Seaport Cider & Beerfest and FIZZFEST. Be sure to pair the beverages with offerings from a mix of res- taurants serving up regional delicacies. Providing a bumping soundtrack to the festivities is Canadian DJ/producer Jason O’Grady, aka Karate Kactus, and Halifax’s own DJ Randora.

Set against the stunning backdrop of PEI, the International Shellfish Festival puts the Atlantic ocean’s oysters, mussels and lobster on cen- tre stage. Over four days, the event features culin- ary demonstrations, celebrity chef appearances and mouth-watering seafood dining experiences show- casing indigenous foods. For a full schedule visit the website: peishellfish.com/schedule-events.

2024 Eclipse Cross NOIR Edition A bold step into the future

Let’s start with the exterior. This Eclipse Cross NOIR edition has a striking presence in its Tarmac Black Pearlescent colour finish. The 18” black-painted alloy wheels with black lug nuts add a touch of class, while the gloss black skid plates at the front and rear hint at its adventurous spirit. And then there’s the large black spoiler that adds an element of sportiness to its sil- houette, along with the black door mirrors. But the true essence of the NOIR line comes through in the interior, which features a combination of lux- ury and refinement. The steering wheel with grey stitch and a black meter bezel add sophistication. The gloss black centre panel garnish contrasts beautiful- ly with the dark silver instrument panel garnish and door grip. The Eclipse Cross NOIR also features alum- inum pedals, which provide a sporty feel and com- plete the interior’s upgrades. The NOIR also features a colour heads up display, allowing you to see your speed, cruise control settings and enabled safety fea- tures. Though not necessary at this time of year, the Eclipse Cross also offers heated front and rear seats, a heated steering wheel, a windshield wiper de-icer and heated power folding side mirrors. Like the other Eclipse Cross models, the NOIR fea- tures an impressive Mitsubishi Power Sound audio system. With eight speakers throughout the cabin, you get crisp audio without a premium price tag. The

It was just after 3 p.m. EST on Monday, April 8 when the sky went dark. It felt dramatic. Almost apocalyp- tic. Birds stopped chirping thinking night had arrived. All went quiet. And then the sound of applause and cheers, as people on porches, in parks, schools and on jobsites watched in awe as the first Total Solar Eclipse was visible in large swaths of Canada in years. It felt somewhat appropriate that sitting under that mid-day ‘night’ sky sat the 2024 Mitsubishi Eclipse Cross NOIR, the latest edition of Mitsubishi’s five-seat compact sport utility vehicle. More than just a special edition, the Eclipse Cross NOIR is a bold statement of individuality and sophistication. The Eclipse Cross model line was designed to offer a truly unique and unmatched driving experience. Everything from the elegant Dynamic Shield design to the intricate details in the interior work togeth- er to create a sleek and refined look that stands out from the competition. The Eclipse Cross has always been proudly unconventional. The 2024 model con- tinues this tradition with an aggressive front end and sleek body lines, combined with Mitsubishi’s legend- ary Super All-Wheel Control system. The NOIR Special Edition for 2024 takes the proven Eclipse Cross platform and upgrades it with a wide ar- ray of aesthetic enhancements.

infotainment system is simple to use and offers wired Android and Apple CarPlay connections. On the road, the Eclipse Cross prioritizes safety with an array of advanced features. Forward Collision Mitigation warns drivers of impending frontal colli- sions with both vehicles and pedestrians. If necessary, it can automatically apply emergency braking to re- duce the severity of or prevent a collision altogether. Lane Departure Warning ensures drivers stay within their lanes by alerting them if their vehicle uninten- tionally drifts. With automatic high beam headlights, drivers can navigate dimly-lit roads with ease as the system automatically switches between low and high beams based on detected light levels of oncoming vehicles. The Eclipse Cross NOIR is powered by a 1.5-litre dir- ect-injection turbo engine. Combined with a stan- dard Continuously Variable Transmission (CVT) and eight-speed Sport Mode, the Eclipse Cross delivers quick and responsive acceleration. The NOIR features Mitsubishi’s Super All-Wheel Control system, which is the world’s most advanced all-wheel drive sys- tem. Three selectable drive modes are available at your fingertips to provide the fun-to-drive dynamics needed for an active lifestyle. Whatever the weath- er conditions and whatever the road conditions, the Eclipse Cross NOIR Edition handles it with ease. For fuel economy, the 2024 Eclipse Cross comes in at 9.6 L/100km City, 8.9 L/100km Highway and 9.3 L/100km combined.

You also get the benefit of impressive towing ability with up to 2,000 lbs of towing capacity. Like all Mitsubishi Motors vehicles in Canada, the Eclipse Cross NOIR is covered by an industry-leading 10-year/160,000 km powertrain limited vehicle war- ranty, a five-year/100,000 km new vehicle warranty, and five-year/unlimited km Roadside Assistance. At $37,998, the Eclipse Cross NOIR is a fantastic value for a compact SUV that looks great and performs event better. If you’re looking for more options, there are four other trim options from the ES S-AWC at $29,398 up to the GT S-AWC at $38,498. Regardless of the option you go with, the Eclipse Cross lineup is a fun-to-drive vehicle that will handle the adventures you throw at it. And unlike the Total Solar Eclipse that won’t be visible again in Canada until 2044, the Eclipse Cross can be seen in driveways and city streets across the country every day. Mi

Expanding NOIR: Mitsubishi adds special edition to full 2024 lineup

If you’re looking for a bigger or smaller Mitsubishi Motors vehicle than the Eclipse Cross but you want still want NOIR Edition’s elegance and style, you’re in luck. For the 2024 model year, Mitsubishi is offering the NOIR trim in all five of its vehicles sold in Canada. All come with exterior and interior visual enhance- ments, and land in the mid- and top-range trimlines. The Outlander PHEV (Plug-In Hybrid Electric Vehicle) compact sport utility, which won the AJAC Best Mid- Size Utility Vehicle in Canada Award for 2023, returns as the brand’s flagship model with some features pre- viously offered on higher-priceline trims now being offered standard in lower trims. The Outlander PHEV remains Canada’s best-selling PHEV SUV, a title it has held since being introduced to the Canadian market in 2018. The NOIR Edition arrived in showrooms earlier this summer and includes 20” black painted alloy wheels, a matching grille, mirrors and stylish skid plate, as well as available Dynamic Shield and scuff plate illumina- tion. Inside, you get an upgraded interior with addi- tional dark trim pieces and NOIR edition stitching. The AJAC Award-winning Outlander SUV gas model sees some key changes for 2024 to better align the gas model with the trimlines of the Outlander PHEV. The LE Premium trim has been dropped for 2024, leaving six trims for the Outlander gas, including the ES, SE, LE, SEL, GT and GT Premium. Based off of the GT trim, the NOIR Edition Outlander includes the exciting visual enhancements that fur- ther define the Outlander as a sleek, high-end and re- fined SUV. Similar to its PHEV sibling, the Outlander gas gets the 20” black painted alloy wheels, black painted grille, mirrors and skid plate styling, as well as interior visual enhancements. The Eclipse Cross NOIR Edition was the first of the SUVs in the Mitsubishi Motors lineup to be available in showrooms as the special NOIR Edition. Based on the SEL trim, the Eclipse Cross NOIR gets gloss black front

and rear skid plates, black 18-inch alloy wheels, a striking large black spoiler, black door mirrors, a black grille and black “ECLIPSE CROSS” hood lettering. Inside, the NOIR trim gets an upgraded steering wheel, black and dark silver trim pieces, dark grey accent stitching, aluminum pedals and Mitsubishi Power Sound Audio with eight speakers. The popular RVR carries over the value-packed fea- tures from the previous model year except for the SEL trim, which now gets power-folding door mirrors as standard equipment. The 2024 RVR is available as a front-wheel-drive ES trim or in four trims with all- wheel control as standard equipment, including the ES, SE, SEL and GT. Based on the SEL trim, the RVR NOIR is available in Labrador Black and Titanium Grey and comes with black-painted 18-inch alloy wheels, a large black spoiler, black door mirrors and a gloss black grille. It also comes standard with a panoramic sunroof. Inside, the RVR NOIR adds a black headliner, leath- er-wrapped parking brake lever, red interior stitch ac- cents and aluminum pedals. Even the entry-level Mirage gets the NOIR treatment for 2024. Built off the ES, the NOIR adds key features such as 15-inch black alloy wheels, a black rear spoil- er, red grille accents, LED headlamps, fog lamps and the option of a two-tone roof combination. Inside, the NOIR is enhanced with red stitching on a leath- er-wrapped steering wheel and gear shift knob, seats with red inserts and stitching, as well as gloss black air vent and shifter console garnish. For more information and pricing on the full 2024 Mitsubishi Motors NOIR Edition lineup, visit mitsubishi-motors.ca/en/noir-editions

When traveling, compact travel accessories are king. The items on this list will help you cut down on space while making your experience abroad pleasant and memorable. Gear and Accessories

Asus Zenbook S13 OLED The Zenbook S13 OLED is the latest Ultrabook from manufacturer Asus. Measuring just one centimetre thin, this 13.3-inch compact laptop is the thinnest in its class. With solid IO options including one USB 3.2 Type-A port, two Thunderbolt 4 ports, one HDMI and one 3.5mm audio jack, it’s ready for any business you need to handle while on the go. A beautiful 16:10 OELD HDR NanoEdge display offers a bright and crisp image even in sunlight, making it ideal for a variety of settings. The Zenbook S13 OLED has an Intel Core Ultra 7 pro- cessor, 16GB LPDDR5 RAM and 1TB M.2 NVM2 SSD standard with optional upgrades for most internal components. A 63Wh battery capacity means you’ll have no problem working all day. Thanks to fast charge the Zenbook S13 OLED can easily be charged from 0-70% in under an hour letting you work as long as you need. If you’re looking for the thinnest, most compact productivity machine around the Zenbook S13 OLED has you covered. XGIMI MoGo 2 Projector Speaking of compact tech designed with travellers in mind, XGIMI has recently introduced its new MoGo 2 Mini Projector. This 400 ISO Lumens smart projector comes equipped with Android 11 TV, built-in 2 x 8w Dolby Audio speakers and XGIMI’s intelligent Screen Adaptation technology, the MoGo 2 is ready to be set up anywhere you can find a wall. Thanks to the use of DLP (Digital Light Processing) the MoGo 2 is rated for over 25,000 hours of projec- tion. As for travel size, coming in at 1.1 kg and under 5 inches wide, the MoGo 2 easily fits inside your carry- on. Thanks to Android 11 TV and built-in Wi-Fi, users can log into all of their favourite streaming services without ever needing to connect an external device or mirror to the projector. For those looking for a little extra audio, the MoGo 2 supports external Bluetooth- enabled speakers. It’s a sleek, easy-to-carry enter- tainment solution.

ROG Phone 08 For those looking for a new phone that offers a next-level gaming experience the ROG Phone 8 from Republic of Gamer is worth considering. Equipped with a Snapdragon 88 Gen 3, 12 GB of RAM and 256GB of storage, it has plenty of room to handle your games, photos and whatever else you would need to store. A beautiful 6.788 FHD+ AMOLED screen offers a beautiful 1,600 nit brightness and a gorgeous viewing experience. The ROG Phone 8 can handle more than just gam- ing. Equipped with a Sony IMX8890 50 MP sensor, the photo looks gorgeous. Video enthusiasts should also take note as the ROG Phone 8 can capture up to 8K 24fps with ease. Equipped with the latest in wireless tech and full dual-SIM, 5G compatible data options the ROG Phone 8 is a powerhouse for any user. Gamesir X2s Mobile Controller Speaking of gaming, if you’re looking for ways to level up your mobile gaming experience then look no fur- ther than the X2s Mobile Controller from Gamesir. This USB Type-C mobile controller comes equipped with Hall Effect thumbsticks and triggers designed for pre- cision control over its five million rotation and click life cycle. Leveraging magnetic sensors instead of trad- itional mechanical switches, the sticks are not prone to drift associated with traditional controllers. For those that are looking for extra precision, the X2s comes with two trigger modes, traditional analog trigger (full compression of the trigger) and hair-trig- ger (only a slight compression is needed to activate the sensor). Gamesir has also included full turbo but- ton programming and microswitch bumpers to help give the controller a premium feel. With a movable USB Type-C port for ease of connection, support for iPhone 15 and Android and a beautiful retro-inspired design, the Gamesir X2s Mobile Controller is the per- fect companion for long flights.

Gear and Accessories

Sennheiser Accentum Plus Headphones For those looking to turn off the screens and enjoy a good audiobook or listen to their favourite band, this next piece of tech will help elevate your listen- ing experience. The Accentum Plus Headphones are Sennheiser’s latest midrange model to hit the market. Offering impressive ANC (Active Noise Cancellation), long battery life and impressive sound, the Accentum Plus headphones are an outstanding piece of technology. Sennheiser’s signature sound profiles are present and accounted for offering a wider soundstage than many of its competitors. This is all thanks to the angled transducers which help expand the overall sound- stage resulting in a fuller and more immersive sound experience. Thanks to the Sennheiser app you’ll have no trouble creating multiple audio profiles or can sim- ply allow the Sound Personalization software to help you create a unique audio experience to suit your needs. With quick charge capabilities, easy connec- tion options and a comfortable wearing experience the Sennheiser Accentum Plus headphones are a solid option to meet your audio needs.

Kobo Libra Colour If reading is more your pace, consider the Kobo Libra Colour. The latest model in the excellent Libra series, the Kobo Libra Colour offers a whole new standard for E Ink-enabled eReaders. Leveraging the power of the 7” E Ink Kaleido 3 Display, the Libra Colour is Kobo’s first colour eReader. With impressive 300ppi Black and white and 150 PPI colour content, readers never have to worry about sunlight disturbing their reading experience. With 32 GB of storage, the Libra Colour can easily store up to 24,000 eBooks or 150 Kobo Audiobooks. With support for the Kobo Stylus 2, you’ll have no issues highlighting your favourite quotes, taking notes on a page or doodling in the included note- pad. As for the aforementioned audiobooks, thanks to built-in Bluetooth, you’ll have no problem listening to your audiobooks with your favourite headphones. With weeks of battery life and a compact form factor, the Kobo Libra Colour is a reliable travelling compan- ion no matter where you find yourself. Mi

Math Lesson How owning an Outlander PHEV can save you money

The electrified vehicle (EV) landscape seems to grow by the day, with nearly every automaker offering at least one in their lineup. It’s interesting to watch, but if you’re in the market for an EV, there’s a lot to think about. Not only is there a diverse mix of hybrids, plug- in hybrid electric vehicles (PHEVs) and battery electric vehicles (BEVs), the higher EV prices add to questions about what makes sense financially. First, the basics. Hybrids are best for those who want to dip their toes into electrification; their electric mo- tors help with the gas engine’s acceleration and fuel economy. Battery electrics offer zero emissions with no stops for gasoline, but they also suffer from com- paratively limited range and a reliance on slow char- ging speeds, which deters many people from taking the fully electric plunge. And then there are PHEVs; these vehicles feature a shorter electric range than BEVs, but the onboard gas engine means they can be driven longer distances and fueled at conventional gas stations, alleviating so- called ‘range anxiety’. And while they may still be more expensive to purchase than their purely gas-powered brethren, doing some math reveals that they make sense for many drivers. Yes, the MSRP is higher, but when you look at the life- time costs that come with a PHEV, you may find they make sense for your driving needs. Let’s take a look at the Mitsubishi Outlander PHEV, the best-selling PHEV SUV in Canada. The Outlander PHEV starts at $48,198 for the base ES S-AWC version, going up to $58,198 for the top-line GT Premium S-AWC or $59,698 for the GT NOIR spe - cial edition. While that base price is a little more than $14,000 higher than the Outlander gas version, the Outlander PHEV qualifies for $5,000 in Federal iZEV funds, anywhere in Canada. And there’s more, de- pending in which province you live: Quebec and New Brunswick add up to $5,000 more; Nova Scotia adds up to $3,000, Prince Edward Island up to $2,500, British Columbia throws in up to $2,000 and Newfoundland and Labrador top up $1,500. These all add up to a big reduction in spending before you even drive off the dealer lot. And then there are the fuel savings. First off, con- sider that Statistics Canada has found the median one-way commute to the workplace for Canadians is under nine kilometres. Even if you factor in drop- ping the kids off at school, getting groceries or go- ing to yoga, the average daily drive would be far less than the Outlander PHEV’s 61 km of all-electric range, meaning you could drive almost exclusively on elec- trons – it’s like owning a battery electric vehicle (BEV), without the higher BEV sales price. When it comes to fuel savings, the average price of electricity in Canada is 19.2¢ per kWh; that means it would cost $3.84 to fill the 20-kWh battery from

empty to full. Plus, if you live in provinces such as Quebec or Ontario that have lower-than-average electricity prices, that cost would drop to under $3 per day of driving. When you stop to consider again that many people’s daily drive, from morning to night, would fall under 30 or 40 km, you start to see the real savings. Of course, the beauty of a PHEV is that, when you do have farther to go, there’s a gas engine that can take over when the battery depletes. The Outlander PHEV has an efficient 2.4L four-cylinder engine with a fuel economy, in L/100 km, of 9.2 City, 8.7 Highway and 9.0 Combined. With the engine and electric power combined, the Outlander PHEV is rated at a remark- able 3.6 Le/100 km. Natural Resource Canada estimates it would cost just $1,551 in fuel per year (based on 20,000 km of driving per year, with regular gasoline at $1.45/L and elec- tricity at 16¢/kWh) for the 2024 Mitsubishi Outlander PHEV. The gas-powered Outlander, while still an effi- cient SUV, is estimated to cost $2,581 in fuel per year. As you can imagine, the longer you own the Outlander PHEV, the better the total cost of ownership will be- come overall. Those are impressive numbers, but here’s one final thing to consider when it comes to costs, especially for those worried about the life of the lithium ion bat- tery in the Outlander PHEV. Mitsubishi offers an un- precedented battery warranty of 10 years or 160,000 km, to go along with their equally impressive power- train warranty of 10 years or 160,000 km; five-year or 100,000 km basic new vehicle warranty; and five-year, unlimited kilometre roadside assistance warranty. Need more? The Outlander PHEV can be charged with a 120V household plug (Level 1), a 240V charger (Level 2) or a DC fast charger (Level 3). There’s also the option to charge the vehicle while you drive, both through regenerative braking and using the on-board gas engine. There are plenty of other reasons why an Outlander PHEV can fit your lifestyle – from it’s legendary Super All-Wheel Control system to its advanced safety fea- tures, three-rows of seating and luxurious inter- ior. Perhaps that’s why the Outlander PHEV is the best-selling plug-in hybrid SUV in the world. Mi

Mi Owner Profile Ted Doig and his 2010 Lancer Sportback Ralliart

As an Ontario rally car racer in the early 2000s, Ted Doig spent plenty of time on the dirt and gravel backcountry roads around the province. So, when it came time to buy himself a new car, he knew he needed something capable of covering that type of terrain – even if it wasn’t at race pace.

“When I stopped competing, I would still help out and volunteer,” he said. “I would staff a checkpoint in the middle of nowhere, or be part of the crew that would run the route a couple of days in advance to make sure the instructions made sense and there were no obstacles.” In 2010, Doig was shopping for a car because the 1997 Dodge Avenger ES he had been driving was fall- ing apart. “It had a Mitsubishi engine and it was still good, but the Chrysler side of it rusted out so I had to get rid of it,” he said. With a healthy respect for the triple diamond brand, Doig started looking at Mitsubishi Lancers, which at the time was on the ninth generation. As much as he wanted a rally-bred Lancer Evolution, it was the five-door Sportback design that most appealed to him. The search was on for a 2010 Lancer Sportback Ralliart, another high-performance variant that sat one step below the EVO. “I walked into Scarborough Mitsubishi and asked spe- cifically for it. They had to go looking for it and found one in Atlantic Canada,” he said. “I always kind of think of my Ralliart as an EVO light. I wanted to have a nice all-wheel drive car with some good handling charac- teristics, and something l could do some lapping days with.”

Though his competition days are behind him, he still helps out at some Ontario rally races, where Mitsubishi’s Super All-Wheel Control gives him confi- dence on any surface. “Most of the events I help with are up in the Bancroft area in November, so you get the added fun of snow and ice on the road,” he said. “That’s where I real- ly appreciate the added benefit of all-wheel control. I never have any concerns about losing control of the car. It’s almost like easy mode for driving.” Doig’s Mitsubishi now has 240,000 kilometers on it and although it’s still running strong, he has started to think about what comes next. “I’ve come to the conclusion that I’m probably going to drive it into the ground,” he said. “I’ve been look- ing at the current lineup and I’m sad that there’s no equivalent to my car, but I have stared hard at the RVR because it’s the next closest thing.” Whatever his next Mitsubishi is, Doig has confidence it will have the attributes he loves about the brand. “For me, the key thing about Mitsubishi is the power- train and the engine. I’ve never had any trouble with it. “I love the handling characteristics. They’re predict- able and I know what it’s going to do under any cir- cumstances.” Mi

Mi Events | Triple Diamond Awards Rolling out the red carpet to celebrate success

Mitsubishi Motor Sales of Canada reached new heights in 2023 with record-breaking sales and strong re- sults across its dealer network. But that sort of suc- cess doesn’t come without a herculean team effort from all involved. Earlier this year, Mitsubishi Motors celebrated the outstanding efforts from employees across its 97 dealerships at the annual Triple Diamond Awards Gala. Each year, the company recognizes the top dealer- ship managers and staff in four categories: Fixed Operations/Service Managers; Financial Services Managers; Sales Managers; and Sales Consultants. Of the more than 2,000 employees working across the dealership network in Canada, only 52 earned Triple Diamond Awards, and of those, four were named National Diamond winners, meaning they had the best results in each category. These winners included: Ghyslain Périgny Verville, Parts and Service Manager, Trois-Rivieres Mitsubishi – Having started his ca- reer as a mechanic more than 27 years ago, Ghyslain has worked his way up the ladder, and says his ca- reer in the automotive industry has been incredibly rewarding. “I attribute my success to the strength of the team, because an award like this can’t be won alone,” he said. “Winning a National Diamond Award is a great recognition from the manufacturer for the efforts we’ve made and it certifies to every member of the team that we’re the best.” Rachel Fortier, Finance Manager, Sherbrooke Mitsubishi – Rachel has been with Sherbrooke Mitsubishi for 10 years and in the industry as a finance manager for nearly two decades. “I’m really proud, we worked very hard,” she said of the award. “I appreciate my team, who supported me throughout the year.” Barry Harrison, General Sales Manager, Kross Mitsubishi (Edmonton) – Heading up the sales team at one of Canada’s top-selling Mitsubishi dealerships, Harrison has been in the industry for almost 20 years. “I attribute our success at the store 100 per cent on the staff,” he said. “They have each other’s back and

they’ll drop whatever they need to in order to help each other. This is the closest team I’ve ever worked with. To be Number 1 in Canada is a privilege, and you have to work hard every day to make that happen.” Aaron Glena, Sales Consultant, Kross Mitsubishi – Aaron started working for the Edmonton dealership in 2002, and is regularly among the top sales consult- ants in Canada. “I’m passionate about the brand. I’ve helped thou- sands of clients over the years purchase vehicles and they’re all like family to me. I respect them all very much,” he said. “I attribute the success to the team atmosphere here. Everyone works hard and we all have the same goal – to succeed.” Mitsubishi Motor Sales of Canada President and CEO Kenji Harada handed out the awards at the Triple Diamond Gala and shared his appreciation with the winners. “We had record sales in 2023 and that reflects the work of all of the staff at our dealerships across the country,” he said. “The group we celebrated at the Triple Diamond Awards event represents the best of the best in their fields. Over the past year, they ex- ceeded expectations and raised the bar for others.” Mitsubishi Motors has witnessed significant growth over the past few years, with an increase of 62% in total retail sales from fiscal year 2022 to 2023. Harada credits much of that success to a dealer-first focus, which has improved communication between the OEM and its dealer partners, and increased the confi- dence the dealership teams have in the brand. “We’re heading into 2024 with momentum, but with a variety of challenges facing the industry once again, we need to rely on dealership leaders like the ones we honour through the Triple Diamond Awards to keep that progress moving forward,” Harada said during the awards gala. Below is a complete list of the 2023 Triple Diamond Award recipients. Mitsubishi Motor Sales of Canada would like to congratulate all of the winners for their success.

Fixed Operations Managers | Service Managers National Diamond • Ghyslain Périgny Verville, Trois-Rivieres Mitsubishi Diamond • Justin Jones, Bow Mitsubishi

Sales Consultants National Diamond • Aaron Glena, Kross Mitsubishi Diamond

• April Gordon, Capital Mitubishi • Brett Carter, Barrie Mitsubishi • Alex Gauthier, JD Boischatel Mitsubishi • Jose Vaudry, Gaspesie Mitsubishi Gold • Andrew Breen, Capital Mitsubishi • Jason Carlson, Steele Mitsubishi • Joseph Ruta, Scarborough Mitsubishi • Francis Pinon, Vickar Mitsubishi • Allen Weng, Metrotown Mitsubishi • Sam Amouna, Bank Street Mitsubishi

• Terry Spalding, Newmarket Mitsubishi • Luc Nadeau, du service, Giroux Mitsubishi • Brenda Young, Sudbury Mitsubishi Financial Services Managers National Diamond • Rachel Fortier, Sherbrooke Mitsubishi Gold • Sabrina Kabbouchi, John Scotti Mitsubishi • Pierre-Olivier Masson, financiers, Action Mitsubishi • Goldie Brisson, Valley Mitsubishi • Mélianne Desbiens-Rochon, Abitibi Mitsubishi Sales Managers National Diamond • Barry Harrison, Kross Mitsubishi Diamond • Kenton Maitland, Platinum Mitsubishi • Ben Lao, Metrotown Mitsubishi • Jocelyn Roy, St-Hyacinthe Mitsubishi • Chris Bestianich, Platinum Mitsubishi • Jason Zhen, Metrotown Mitsubishi • Luc Lachance, Abitibi Mitsubishi Most Improved • Frederic Tremblay, JD Boischatel Mitsubishi

• Joseph Michael Gingras, North Side Mitsubishi • Regis Morissette, Coupal Et Brassard Mitsubishi • Maxime Barsalou Desnoyers, St-Hyacinthe Mitsubishi • Valérie Pruneau, Beauce Mitsubishi • Laurent Boulianne, Jean Dumas Mitsubishi • Christopher McGraw, Quebec Mitsubishi • Maxime Guenette, Sherbrooke Mitsubishi • Dustin Rudolph, Steele Mitsubishi • Jean-Francois Cromp, Giroux Mitsubishi Silver • Frédéric Calvé, Blainville Mitsubishi • Richard Popplestone, Nanaimo Mitsubishi • Ugo Paquet, Boucherville Mitsubishi • Brendon MacDonald, Sydney Mitsubishi • Anthony Mason, Loch Lomond Mitsubishi • Yannick Michaud Bernier, Rimouski Mitsubishi • Genevieve Beaulieu, Rimouski Mitsubishi • Andreas Loerchner, Valley Mitsubishi • Chantal Auprix, Orleans Mitsubishi • Martin Ouellet, Maison Mitsubishi Most Improved • Carl Dion, Quebec Mitsubishi • Guy Dallaire, Jean Dumas Saguenay Mitsubishi • Grant Hunter, Fredericton Mitsubishi • Robert Roman, Thunder Bay Mitsubishi Mi

The Faces Behind the Brand Barb Collins, Director of Sales Operations, Mitsubishi Motor Sales of Canada

Having worked in key dealer-related roles for almost three decades, both at the retail and then corporate level, Barb Collins has seen a significant shift in dealer relations and the automotive industry as a whole.

Mi Magazine sat down with Collins to learn about her career in the industry, and what her role entails as the Director of Sales Operations for Mitsubishi Motor Sales of Canada. Mi Magazine: How did your career in automotive get started? Barb Collins: My journey into the auto industry wasn’t exactly a planned one, but looking back, I couldn’t im- agine myself anywhere else. I had envisioned pursu- ing a path in accounting and becoming a chartered

accountant. However, fate had other plans. I graduat- ed from university in a year where the recession had impacted recruitment opportunities from the big ac- counting firms. I had applied for a position with Ford Credit, which ended up being a serendipitous moment that opened my eyes to the endless possibilities with- in the automotive world. Before I knew it, I had fully embraced this unexpected career path and dedicated myself to it. Looking back now, I can confidently say it was one of the best decisions I’ve ever made. I’m grateful for every twist and turn that brought me to where I am today.

Mi: What does your role at Mitsubishi Motor Sales of Canada involve? BC: As the Director of Sales Operations, my role is multifaceted and key to the success of our oper- ations and dealer network. Essentially, I am respon- sible for overseeing the Dealer Network and our Field Operations team, with a primary focus on enhan- cing the health and performance of our dealer net- work and dealer relations. Specifically, my role entails: Dealer Network Management – overseeing dealership appointments, buy/sells, the global Visual Identity fa- cility program and supporting dealerships across the region; Sales Performance Management – monitor- ing and analyzing sales performance metrics such as revenue, units sold, market penetration and custom- er satisfaction; and cross-functional collaboration – working closely with other departments to ensure alignment and co-ordination of sales efforts with our overall strategies. Overall, my role is pivotal in driv- ing the success of our sales operations and dealer network in the dynamic and competitive automotive industry. Mi: I’m sure in your time in that industry you’ve seen quite a remarkable evolution. What stands out the most as how things have changed from a dealer rela- tions perspective? BC: One of the most notable shifts has been the in- creasing focus on customer experience and relation- ship-building. Dealerships today understand the im- portance of fostering long-term relationships with customers, offering personalized services and sup- port to enhance loyalty and satisfaction. Additionally, advancements in technology have trans- formed the way dealers interact with customers, with digital platforms playing a significant role in market- ing, sales and service. From online inventory manage- ment to virtual showroom experiences, dealerships have adapted to meet the evolving needs and prefer- ences of consumers. Despite these changes, the fun- damental principles of trust, transparency, and com- munication remain at the core of successful dealer relations. Building and maintaining strong partnerships be- tween OEMs and dealerships is crucial for mutual suc- cess, and I’ve seen this emphasis on collaboration continue to endure over the years. At the end of the day, it remains a people business. Mi: Many have said we’re at an important point in the history of the industry. How would you assess the current state of affairs? BC: We’re at a pivotal moment of transformation. The industry is undergoing unprecedented changes driv- en by technological advancements, shifting consum- er preferences and environmental considerations. The

rise of electric vehicles, autonomous driving technol- ogy, and connected mobility solutions are reshap- ing the landscape, presenting both challenges and opportunities for everyone. While some may view this as just another step in the evolution of the industry, I believe we’re witnessing a significant inflection point. The pace of change is ac- celerating, and traditional players are facing increas- ing pressure to adapt and innovate to stay competi- tive. At the same time, new entrants and disruptors are challenging established norms, driving further disruption, and reshaping the competitive dynamics. However, amidst this disruption, there’s also tremen- dous potential for growth and innovation. The auto industry has always been resilient and adaptive, and I’m confident that with the right strategies and in- vestments, we can navigate this transition success- fully and emerge stronger than ever. Mi: What advice would you give to those looking to get into the industry and perhaps follow a similar ca- reer path? BC: My advice would be to cultivate a deep passion for the industry and a willingness to embrace change. It’s essential to stay informed about industry trends, technological advancements, and market dynam- ics to remain competitive and relevant. Developing strong interpersonal and communication skills is cru- cial, particularly in roles that involve dealer relations or sales. Building and nurturing relationships with customers, colleagues, and industry stakeholders can significantly impact your success and career progres- sion. Networking is crucial in any industry, and the automotive sector is no exception. Finally, never stop learning and seeking out new opportunities for growth and development. Whether it’s through formal education, professional certifica- tions, or hands-on experience, continuous learning is essential for staying ahead in a fast-paced and dy- namic industry like automotive. Mi: What do you enjoy doing away from the office? BC: Away from work, I enjoy spending time pursuing my hobbies and interests, which provide a welcome balance to my professional life. One of my favorite ac- tivities is hiking with my dog, Daisy, which allows me to enjoy the outdoors, exploring conservation parks while getting some good exercise in. Whether it’s travelling, hiking or simply reading a good book, I find these passions both fulfilling and rejuvenating. I value quality time spent with family and friends, whether it’s exploring new places, sharing meals together, or simply enjoying each other’s company. Maintaining a healthy work-life balance is important to me, and I prioritize making time for activities and relationships that bring joy and fulfillment outside of the office. Mi

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