The Faces Behind the Brand Barb Collins, Director of Sales Operations, Mitsubishi Motor Sales of Canada
Having worked in key dealer-related roles for almost three decades, both at the retail and then corporate level, Barb Collins has seen a significant shift in dealer relations and the automotive industry as a whole.
Mi Magazine sat down with Collins to learn about her career in the industry, and what her role entails as the Director of Sales Operations for Mitsubishi Motor Sales of Canada. Mi Magazine: How did your career in automotive get started? Barb Collins: My journey into the auto industry wasn’t exactly a planned one, but looking back, I couldn’t im- agine myself anywhere else. I had envisioned pursu- ing a path in accounting and becoming a chartered
accountant. However, fate had other plans. I graduat- ed from university in a year where the recession had impacted recruitment opportunities from the big ac- counting firms. I had applied for a position with Ford Credit, which ended up being a serendipitous moment that opened my eyes to the endless possibilities with- in the automotive world. Before I knew it, I had fully embraced this unexpected career path and dedicated myself to it. Looking back now, I can confidently say it was one of the best decisions I’ve ever made. I’m grateful for every twist and turn that brought me to where I am today.
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