Mi: What does your role at Mitsubishi Motor Sales of Canada involve? BC: As the Director of Sales Operations, my role is multifaceted and key to the success of our oper- ations and dealer network. Essentially, I am respon- sible for overseeing the Dealer Network and our Field Operations team, with a primary focus on enhan- cing the health and performance of our dealer net- work and dealer relations. Specifically, my role entails: Dealer Network Management – overseeing dealership appointments, buy/sells, the global Visual Identity fa- cility program and supporting dealerships across the region; Sales Performance Management – monitor- ing and analyzing sales performance metrics such as revenue, units sold, market penetration and custom- er satisfaction; and cross-functional collaboration – working closely with other departments to ensure alignment and co-ordination of sales efforts with our overall strategies. Overall, my role is pivotal in driv- ing the success of our sales operations and dealer network in the dynamic and competitive automotive industry. Mi: I’m sure in your time in that industry you’ve seen quite a remarkable evolution. What stands out the most as how things have changed from a dealer rela- tions perspective? BC: One of the most notable shifts has been the in- creasing focus on customer experience and relation- ship-building. Dealerships today understand the im- portance of fostering long-term relationships with customers, offering personalized services and sup- port to enhance loyalty and satisfaction. Additionally, advancements in technology have trans- formed the way dealers interact with customers, with digital platforms playing a significant role in market- ing, sales and service. From online inventory manage- ment to virtual showroom experiences, dealerships have adapted to meet the evolving needs and prefer- ences of consumers. Despite these changes, the fun- damental principles of trust, transparency, and com- munication remain at the core of successful dealer relations. Building and maintaining strong partnerships be- tween OEMs and dealerships is crucial for mutual suc- cess, and I’ve seen this emphasis on collaboration continue to endure over the years. At the end of the day, it remains a people business. Mi: Many have said we’re at an important point in the history of the industry. How would you assess the current state of affairs? BC: We’re at a pivotal moment of transformation. The industry is undergoing unprecedented changes driv- en by technological advancements, shifting consum- er preferences and environmental considerations. The
rise of electric vehicles, autonomous driving technol- ogy, and connected mobility solutions are reshap- ing the landscape, presenting both challenges and opportunities for everyone. While some may view this as just another step in the evolution of the industry, I believe we’re witnessing a significant inflection point. The pace of change is ac- celerating, and traditional players are facing increas- ing pressure to adapt and innovate to stay competi- tive. At the same time, new entrants and disruptors are challenging established norms, driving further disruption, and reshaping the competitive dynamics. However, amidst this disruption, there’s also tremen- dous potential for growth and innovation. The auto industry has always been resilient and adaptive, and I’m confident that with the right strategies and in- vestments, we can navigate this transition success- fully and emerge stronger than ever. Mi: What advice would you give to those looking to get into the industry and perhaps follow a similar ca- reer path? BC: My advice would be to cultivate a deep passion for the industry and a willingness to embrace change. It’s essential to stay informed about industry trends, technological advancements, and market dynam- ics to remain competitive and relevant. Developing strong interpersonal and communication skills is cru- cial, particularly in roles that involve dealer relations or sales. Building and nurturing relationships with customers, colleagues, and industry stakeholders can significantly impact your success and career progres- sion. Networking is crucial in any industry, and the automotive sector is no exception. Finally, never stop learning and seeking out new opportunities for growth and development. Whether it’s through formal education, professional certifica- tions, or hands-on experience, continuous learning is essential for staying ahead in a fast-paced and dy- namic industry like automotive. Mi: What do you enjoy doing away from the office? BC: Away from work, I enjoy spending time pursuing my hobbies and interests, which provide a welcome balance to my professional life. One of my favorite ac- tivities is hiking with my dog, Daisy, which allows me to enjoy the outdoors, exploring conservation parks while getting some good exercise in. Whether it’s travelling, hiking or simply reading a good book, I find these passions both fulfilling and rejuvenating. I value quality time spent with family and friends, whether it’s exploring new places, sharing meals together, or simply enjoying each other’s company. Maintaining a healthy work-life balance is important to me, and I prioritize making time for activities and relationships that bring joy and fulfillment outside of the office. Mi
41
Powered by FlippingBook