Mi Magazine
A Message From the President and CEO
Welcome to Mi Magazine!
We never stop innovating. For more than 100 years, Mitsubishi Motors has been developing cutting edge auto technology to fuel your adventures – but we’re not finished yet. Welcome to the fourth edition of Mi Magazine where we are excited to share the road warrior spirit that is Mitsubishi Motors of Canada. Our vehicles are designed to be your reliable and adventure-ready travel partner – like that friend you can call up on a Friday afternoon when you want to take a last-minute weekend road trip. Similarly, we launched Mi Magazine two years ago as a way to show our Canadian customers and vehicle shoppers what Mitsubishi Motors has to and how our vehicles fit right into the Canadian lifestyle. So, whether you are enjoying this magazine from the comfort of your own home or sitting in one of our 97 dealerships across the country, enjoy reading some of our vehicles’ most recent travels – perhaps they might inspire some
of your own. The sky is limit as we choose to fuel the ambition that is on the inside. And while we support your adventurous lifestyle with the vehicles in our lineup today, we continue to innovate and make plans for the future. After a 2023 that saw record-breaking sales in Canada, including selling more than 10,000 of our award-winning Outlander PHEV, we’re working to continue the momentum into the future. Earlier this year we announced our Mitsubishi Momentum 2030 future product plan. It will see us continue our path towards increased electrification, where the future will hold a blend of new powertrains, including hybrid, plug-in hybrid and battery electric. There will be plenty to talk about in the pages of this magazine in future years as we’ve committed to either a brand new or completely refreshed model each year between 2026 and 2030. We are now in our 22nd year in Canada, and our Mitsubishi Momentum 2030 plan sets out the roadmap to an ex- citing and long future of offering Canadians the vehicles they want. As we embark on this electrified adventure, I would like to thank you, our customers, who continue to support Mitsubishi Motors in Canada, and all the hard working employees behind the triple diamond logo. Sincerely,
Kenji Harada President and CEO Mitsubishi Motor Sales of Canada, Inc.
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