integral part of the team — a third character. It must be comfortable for long hours on the road and re- sponsive to any road condition or terrain. Robinson’s Mitsubishi Outlander PHEV is equipped with Super All- Wheel Control (S-AWC), an important feature that al - lows him to get up close and personal. Just as the summer storm season was kicking off, Mitsubishi Motors of Canada and Pelmorex Corp., which owns and operates a number of high-profile weather-related brands, announced they were part- nering together to make the Japanese manufac- turer the official all-weather vehicle of The Weather Network and MétéoMédia. “This partnership goes beyond media placement and includes brand integration, storytelling and vehicles that will allow our teams to venture out into severe weather conditions safely and with confidence,” said Tami Coughlan, Head of Sales, The Weather Network.” Wrapped in an eye-catching and bold design that cap- tures the dynamic nature of weather, the Mitsubishi SUVs are equipped with advanced safety features in- cluding Super All-Wheel Control, 360° camera views, reverse auto-tilt mirrors, additional airbags, and a tire pressure monitoring system. The Mitsubishi Outlander is designed inside and out to ensure Pelmorex teams in key markets can safely navigate through various weather conditions and provide on-the-ground re- porting to deliver critical weather information to viewers. “We believe this is a fitting partnership between our two brands,” said Mitsubishi Motor Sales of Canada
President and CEO Kenji Harada. “Canadians are in- creasingly choosing Mitsubishi vehicles because they know they are safe, reliable and built for the Canadian lifestyle and weather conditions with our Super All- Wheel Control system. Similarly, we know Canadians rely on The Weather Network and MeteoMedia all year-long to keep them informed.” Robinson drove his Outlander PHEV to Barrie, Ontario, in mid-June, where the forecast predicted extensive storm development. “We were smack dab in the middle of the storm’s core with hail and almost zero visibility,” he said. “It felt like it was in the middle of a blizzard, and the car was amazing. It just stuck to the ground.” Robinson needs a reliable vehicle that can handle the conditions. He’ll be on pavement, and within seconds he will be on a dirt road. It’s the life of a storm chas- er where, switching between road types, he wants to control and be able to switch his Outlander PHEV’s handling on the fly to match the road conditions. There are also the days Canadians love, which may disappoint a storm chaser. The storm conditions are ripe, but nothing happens after three or four hours. Sitting in a comfortable car and waiting is part of the job, as is the long drive home after stormy skies clear. As the adrenaline fades from sitting under the worst Mother Nature has to offer, Robinson isn’t look- ing to cool a refreshing drink with chunks of storm- fresh hail. He’s looking forward to the pursuit of what comes next, accompanied by a smooth ride home with some downtime before the next chase. Mi
77
Powered by FlippingBook