Last Word
Canada is the second largest country in the world by area, so your vehicle is a key tool in getting you where you want to go. It allows you to travel, go on adventures and explore new heights. These destinations are different for everyone. Some aspire to travel from coast to coast, others have a bucket list of things to do, and others are just trying to graduate post-secondary and need a ride to help them get to school. As you embark on your new ventures, your Mitsubishi will be your companion at every step of the journey; providing the support you need to fuel your ambitions. At Mitsubishi Motors, we have always believed in exploring our ambitions, to empower the spirit of our custom- ers. This is why we started research and development to build electric vehicles in 1970 to meet the ambitions of an electric company in Japan. It’s why Mitsubishi Motors launched All-Wheel Control all the way back in 1987 to develop a safer driving experience for our customers. Today, we continue to pursue our ambition in the world of electrification to deliver an electric vehicle, the Outlander PHEV, to meet the needs and wants of Canadians today. Earlier in this issue, you read Megan Catalano’s story about taking her husband and their two beautiful dogs on a weekend road trip through Vancouver Island. Megan’s ambition is to see the world, and to do so in a vehicle that caters to her four-legged friends. We are glad she has chosen us to support her in these endeavors. In July, we launched our “Drive Your Ambition” campaign encouraging you to follow your own ambitions; whatever they are … because they are yours, and no one can take them from you. So whatever makes you come alive, keep doing it. Just know that Mitsubishi Motors will be there alongside you, on the journey as your co-pilot. Until next time,
Steve Carter Director, Marketing Mitsubishi Motor Sales of Canada
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