So, there’s good and bad stuff at the same time going on. The bad stuff… I would say is with the algorithm, people are only reading and seeing things that comfort them and what they believe. So viewpoints are becoming really segmented. But the good thing is, with the pandemic, for a lot of people, it was a place where they could exchange ideas, talk and have that normal life. It’s changing a lot. When I see younger generations getting into social media, they want real life not a photoshopped version of life anymore. They want something they can relate to. Social media is switching to something that’s more normal and that’s a good thing. How has becoming a mother changed you? Are you now a mom influencer? Oh, my God, it’s changed so, so much. I mean, when you’re on social media and you’re talking about the things you wear or places you go, people, well, they tend to exchange a little bit. When you’re a mom, everything is like times 10 times, 20 times, even 50 times greater. It’s a community that is actively engaged where people really want to talk or really want to learn. I think it’s very important to not set the expectations so high and to speak the truth to moms. It’s not easy and it’s not perfect. One thing that has changed is that you now drive a car? You are driving Mitsubishi’s new flagship vehicle the 2022 Outlander. Yeah, I’ve never owned a vehicle before. When I got pregnant, I thought, well, I need a car.
Tell us about your start. LeCahier.com is one of the biggest independent websites in French in Canada. What was your journey like? Like many, I graduated from university and there weren’t many media jobs. I wanted to write about news and I wanted to travel and back in 2009 there really wasn’t a big social media world. So, I founded my own website. During the past 10 years, I’ve had a TV show, I became a TV host and VJ and founded a social media agency. Today, I’m proud to say that we have 75 writers working with us. How do you know that you were resonating with your audience? The moment I’ll never forget is we did one of the first get togethers with the readers, so I was expecting to maybe have twenty people attend. And I remember when I looked, there was a big crowd in downtown Montreal and there was a line-up going across the street. That was a big moment for me. When people say they have read you for 10 years or you’ve been in my life and now I have a baby; it’s those little things that make the difference. I still remember the month that we had our one millionth visitor, I was just screaming. Incredible! How is social media changing today? Well, we’re in a big, big switch at the moment with the metaverse and everything. Social media is becoming its own world where people sometimes develop a different personality.
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